Thomas and Jelle met at the University of Leuven, where they bonded over a shared interest in software technology. With backgrounds in application engineering and artificial intelligence, Jelle started as a consultant with Altran in the utilities sector, while Thomas joined the European Space Agency. Their diverse experiences eventually led to their venture in customer service automation.

Meanwhile, Tinne was specializing in commercial engineering with a focus on IT at the University of Antwerp. As a software product owner for a major utilities player, she collaborated with Jelle and Thomas to develop a comprehensive ecosystem of customer service applications for a leading Belgian utility company. Recognizing their complementary skills and shared vision, the trio decided to join forces in 2019.

They identified a significant need for automation in the customer service sector, particularly through the use of artificial intelligence, well before the current AI boom. This realization led to the formation of Orion Intelligence. At the heart of Orion Intelligence is a commitment to keeping business processes and IT solutions straightforward, with pragmatism as a core value.

Since 2020, the team and company has expanded, establishing Orion Intelligence as a key player in the field of AI solutions. Partnerships with Belgian telecom provider Proximus and the University of Leuven have further solidified their position, allowing them to continue pushing boundaries in customer service automation.